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ACADEMY
FOR CO-OP
& CONDO CONVERSIONS |
CO-OP AND CONDO CONVERSIONS
Esther Muller Consulting serves as consultants
to real estate owners, Our overall areas of expertise include:
CONVERSION ANALYSIS Esther Muller meets with each prospective client and systematically reviews all potential stages of the anticipated conversion. Each area of our expertise and your conversion requirements are carefully analyzed. Once a client, you are given a total overall evaluation of the proposed conversion. Then each phase is carefully reviewed with you prior to implementation. TENANT COMMUNICATIONS We develop a composite profile of the tenants in each building which is planned for conversion and implement a plan that anticipates tenant psychological reaction to the conversion announcement. Constant communications are maintained between tenant
associations, attorneys and the building owner’s representative. Esther Muller Consulting ensures an “informed, non-antagonistic” atmosphere.
Tenants are made aware of present co-op and condominium vs. rental real
estate market conditions and the value of the planned conversion offering.
This serves DEVELOPMENT OF PROSPECTUS The schedules within a prospectus are developed for
each building, Offers differ depending on the type of plan developed
for a building. PROPERTY PROFILES Every property has a personality. Therefore, a personality profile of your building is provided. Once developed, the positive aspects of the profile are points of emphasis in the marketing and sales plan such as:
The property profile serves as a continual selling aid. MARKET RESEARCH The market research provided by Esther Muller Consulting constantly monitors the overall residential real estate market. It further:
All the above data is factored into the marketing plan developed for each particular real estate property. STRATEGIC MARKETING Esther Muller Consulting conceives, develops, implements and administers the complete marketing of each property. Input from tenant and property profiles, market research, historical sales data, and related property marketing successes are assimilated into a sophisticated campaign. A highly regarded group of experts generate branding
through the lifestyle ADVERTISING Esther Muller Consulting will develop and implement print, radio, television and direct mail advertising campaigns as required to reach a specific consumer or business demographic segment. Pre-tested aggressive advertising is conducted in a dignified manner to create public awareness and motivate potential customers. Publicity and public relations will also be employed to create a synergistic communications program.
As a segment of the marketing function, Esther Muller Consulting is responsible for conceiving and implementing promotions that will create awareness, attract potential customers, and assist selling teams in maintaining prospective customer interest until contracts are signed. Launch parties, press and broker previews and an invitation only open house are custom-created experiences for each property. Brochures, incentive mailings, audio-visual presentations, special financial incentives and synergistic promotional offers such as interior decorating, maid or chauffeuring services, are all specially designed for your requirements. SALES A highly experienced group of professionals is specially
selected for the In addition to your experienced on-site sales team, a special support selling group is available to handle special selling situations. A “customer/property” cross-file and selection system is part of the totally integrated selling organization, with one central control office, to insure maximum exposure of every real estate property. FINANCING Expert advice and assistance is offered to our clients in arranging the most sophisticated and comprehensive financing for conversion purposes. Advising and/or arranging financing for prospective buyers through end-loans or sponsor financing is also possible in many cases. The integration of these financial arrangements into the Esther Muller Consulting marketing plan is standard procedure. CO-OP AND CONDOMINIUM MANAGEMENT Esther Muller Consulting is dedicated to provide you with
the maximum We are a unique organization of highly experienced
real estate Esther Muller Consulting … the best investment you can make. CALL FOR A CONFIDENTIAL APPOINTMENT Esther Muller |
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